Facebook is an absolute haven for immense amounts of personal data. Part of the reason Facebook does as much as they can to put businesses and commercial figures into Pages and leave Profiles to individuals is a liability issue. You can’t be friends with someone without both parties consenting, and either party can sever the relationship. Where most other sites are one-way follows, Facebook’s friend requests form the backbone of a reciprocal relationship. The Facebook “friend” relationship is interesting in comparison to other social networks and other relationships. Friend requests, however, are another thing entirely. It wouldn’t make sense for them to neuter the growth of a popular Page like that. With a Page, there are no restrictions on the number of people who can follow you in a given day. They’ll then send you a warning saying you need to stop all business-like activity on your Profile, and that continuing to use a Profile as if it were a Page is enough to potentially get your account restricted.Īnd, of course, there are restrictions on actions you can take on Facebook. If your profile gains too many friends too quickly, or if they think for some reason you’re looking like a business or using your profile as you would a Page, they will create a copy of it and convert it to a Page immediately. In fact, the argument is made by Facebook, directly, fairly frequently. Now, the argument can be made that all of these are good cases for the “public figure” style of Facebook Page. You’re the owner of multiple businesses, so you have individual Pages for each of them, but keep a personal profile for yourself as CEO.

You’re an artist with a Page for professional work or a portfolio, but want to grow your personal brand outside of your work.You’re a journalist or writer with multiple Pages for individual books or projects, but a central personal profile for your own personal brand.You’re a public figure and you’ve slipped through the cracks, able to grow a profile rather than a Page, like Facebook prefers.There are plenty of reasons why you might want to grow a personal profile as well. Automation isn’t just for Facebook Pages.

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